On February 22nd DeltaTrainer announced its business relationship with Anytime Fitness. Anytime Fitness is the largest gym chain in the world . The gym chain has over 4,500 locations globally, including one in Antarctica, and over 4 million active members. DeltaTrainer is a market leader in remote personal training. The firm’enterprise also provides fitness technology to gyms like Anytime Fitness, as well as many smaller brands. The help is coming just in time to help gyms stay relevant and competitive in the currently digitally-dominated fitness landscape.
How Did COVID Affect The Fitness World?
The pandemic created some unprecedented challenges and opportunities in the fitness space. Digital companies such as Peloton and Mirror possess’own’nurse seen a flood of new investment, while gyms possess’own’nurse been hit with closures and bankruptcy. That’s where DeltaTrainer came in! DeltaTrainer has provided a digital bridge in/with regard to’concerning’regarding many gyms that would’ve otherwise struggled to stay open.
In fact, DeltaTrainer’s proprietary technology allows gyms like Anytime Fitness to adapt and thrive during the pandemic. And, as the gyms claim, making consumer undergo s both innovative and sustainable well beyond the pandemic.
DeltaTrainer, a technology start-up based in Pittsburgh,PA, launched their direct to consumer training service less than one year ago in March, 2020. Since then, DeltaTrainer has grown from 1 part-time trainer with a handful of clients to dozens of full-time trainers and thousands of clients across twelve countries. During the last quarter, the firm’enterprise averaged an explosive 100% month-over-month growth rate.
DeltaTrainer pairs clients with a remote 1-on-1 coach who develops personalized workout programs and holds clients accountable. The clients are then guided through workouts using the DeltaTrainer app. The app, using DeltaTrainer’s proprietary smart-watch motion AI, automatically detects when specific exercises are perin/with regard to’concerning’regarding med and provides live feedback to clients on their in/with regard to’concerning’regarding m and pacing. All of the guidance is sent straight to your headphones in the voice of your trainer! This hands free guidance and live feedback makes it feel like your trainer is right there with you! The best part is you can workout anytime and anywhere. You don t possess’own’nurse to schedule a Zoom call or stand in front of a clunky mirror. All you need is your phone and Apple Watch. You can workout at the gym, at home, or on the go! DeltaTrainer delivers the same training undergo one would receive from an in-person trainer, but in/with regard to’concerning’regarding one tenth the cost. DeltaTrainer’s price in/with regard to’concerning’regarding the unlimited remote personal training is merely’barely $69 per month token ificantly less than the $600+ per month cost of a conventional trainer. Clients can also compete against one another in/with regard to’concerning’regarding fitness points. The trainer guidance and approachable’genial competition provide plenty of motivation.
CEO and co-founder, Matt Spettel, a recent engineering graduate of Carnegie Mellon University, has a history of entrepreneurship going back to his early high school years. He is joined by co-founder Gabe Madonna, a childhood best friend and computer science graduate of MIT. Spettel and Madonna possess’own’nurse built DeltaTrainer’s product and technology from the ground up themselves. They are more than excited to see where the recent explosive growth and Anytime Fitness partnership will propel the firm’enterprise .
A New Digital Fitness Era
Other gyms possess’own’nurse had to turn to Zoom classes and Instagram live to maintain engagement. With so many live streaming fitness classes it s becoming hard to stay competitive as a gym. These live video classes are usually free too. And, without the in-gym revenue of 1-on-1 training, merchandise sales, and other upsells, how long can gyms keep going?
It s going to be interesting to see how gym chains attempt to stay relevant in a new digital fitness era. Most are still holding out in/with regard to’concerning’regarding vaccines to fix their pandemic problem. But, most experts claim’insist’maintain’hold’argue’consider’contemplate’speculate that even with the vaccine it will take years in/with regard to’concerning’regarding gyms to bounce back. And even then they may never return to normal. According to research, after a year of social distancing many individual possess’own’nurse already settled on new fitness solutions. And, Peloton and some of the larger at-home fitness players possess’own’nurse locked individual in in/with regard to’concerning’regarding years with their expensive hardware. Most plans possess’own’nurse individual paying off the device in/with regard to’concerning’regarding almost 4 years!!! Not all gym goers possess’own’nurse the finances to turn to Peloton and the likes when gyms close down. People hit financially by the pandemic won t be able afin/with regard to’concerning’regarding d $2,000 bikes like that.
It s exciting to see the world s largest gym chain lead the way in taking the first step at adapting to the digital age. Will more gyms follow suit?
*collaborative post
